The Art of Succulents

The Art of Succulents is my own brand, so every design decision has had to earn its keep in real sales. Since 2016 I’ve designed and built all of it: the brand, the Shopify shop, the flyers and the illustrated instruction guides.

Ten years on, it’s still growing – proof of what a brand can do when it’s looked after properly over time. The latest addition is The Art of Terrariums, a 40-page illustrated digital book for beginners.